More distance: yes. More closeness to the audience and to the artist? Regardless. We create moments that touch your emotions.
Nobody in music industry knows exactly how concerts, festivals and touring will look like in the future. Not only fans and audiences desperately want a great show, a good live entertainment and culture. Artists, bands and event organizers are in need of the same. So: How do bring across those vibes, the atmosphere, this special live mood also on screens at home or into new concert and show formats? The POOLgroup crew knows the smallest and biggest stages in Europe for over 40 years. And we tried a lot of new formats. Let’s talk together. Together we create something special.
A live concert with fans and guests who cannot only listen to the show but also visibly interact with the artist and vice versa? A setting where there is no feeling of distance anymore? Live from our studios we produce, record and stream live concerts into the world. For this, we offer all of our disciplines and expertises from planning to realization.
Apart from the “usual” live streaming of concerts with professional camera- and streaming technology, we offer formats where e.g. the viewer can directly communicate and interact with the artist via portrait displays. A very new way to upgrade any live-streaming experience offering.
The Parookaville festival looks like a normal event at first sight. For 2020, it has been re-concepted to a hybrid event, so fans could join the show from home and a limited number of fans could join on location. All hygiene regulations and the appropriate distance rules were complied due to our plannings; the stage construction was adapted and optimized to the new setup and the new format.
Also hybrid formats can be done, for example here in Stuttgart, Germany: In front of the stage we designed and constructed guest and VIP boxes, whereas next to this a drive-in car park was implemented. Stage and LED walls are optimized for both close up view and distance view, same for sound and light. The hygiene and safety concept are planned, organized and approved by the local authorities – coordinated by POOLgroup. Due to the changing regulations during this production, our concept can constantly scale and adapt to the situation.
Unusual audience, unusual situation, new kind of people: drive-in area ideal spaces for shows – if you consider a couple of peculiarities. Because the show concept on stage must be rethought as well as the interaction with the audience and the audio situation. For this, we got all disciplines on board. POOLgroup plans and installs the entire technology for the show. The concept works perfectly: We successfully realized quite some shows ending with exciting humping concerts.
In Berlin, Waiblingen (close to Stuttgart), Munich und Emsdetten we run our own rehearsal stages and event studios – with an infrastructure and equipment that fits for any crew and artist. Today we use this space additionally for professional live-streams, recordings and broadcasts. With set, lighting and audio design we set a benchmark that goes beyond average expectations. This you can expect from a professional company with over 40 years of experience.
Yes. We have 10 locations ready to broadcast and rehearsal: in Berlin, Münster, Munich and Stuttgart. Alternatively, we build any type of studios, stages and locations wherever you need them, indoor or outdoor for digital or hybrid events.
Of course. With up to 50.000 participants worldwide we work without any external services. For more than 50.000 participants, wie upscale our server infrastructure.
Indeed. We don’t want to “just” send out a signal or stream a broadcast in 4k. We certainly have some great ideas for bidirectional events. True involvement of fans, visibility, interaction. What type of format may be the right one is always new and different. Let’s have a conversation about this.
Yes we can. Preferably with content direction.