The CIIE - China International Import Expo - has been taking place in Shanghai since 2018. Messe Frankfurt, the world's third largest trade fair company, is presenting itself at the CIIE, supported by POOL.


As general contractor, POOLgroup took on everything from the development of the stand concept to technical planning and implementation. Thanks to imaginative and realistic creative work, the trade fair appearance was impressively staged.


When developing and realizing the booth concept, POOLgroup worked in close cooperation with the customer Messe Frankfurt and Messe Frankfurt Hong Kong. The booth construction was carried out by Display International.
POOLgroup took over the technical implementation and ensured that media, lighting and sound technology could run smoothly.
Messe Frankfurt then presented itself on an area of 300m² with an innovative, partly two-story exhibition booth.


In 2018, it was the first trade fair appearance for Messe Frankfurt at at an enormously important trade fair. The CIIE, initiated by Chinese President Xi Jinping, is considered an important international trading and meeting platform. Even though the fair was first launched in 2018, numerous international exhibitors were already taking part.
With such an important trade fair appearance, everything had to be planned and prepared well. POOLgroup received the order confirmation in mid-July and was able to start planning. The start of construction was already in mid-October – a high time pressure. POOLgroup mastered this challenge with ease.


Wolfgang Marzin, CEO of Messe Frankfurt, says: “The cooperation between POOLgroup and Messe Frankfurt for the first CIIE in Shanghai was a complete success. The extremely professional preparation and implementation across several continents impressed us and gave us the feeling of very good and comprehensive customer service.

Photos by: Joachim Dennemann

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