MAN presented itself at the IAA Commercial Vehicles in Hanover from September 21 to 29, 2016 on 10,000 square meters of exhibition space.

Briefing

The new MAN products were initially staged at an internal press event and later presented to the visitors at the IAA, one of the largest and most important forum for mobility in the world. In addition to the technical implementation of lighting, sound, video technology and kinetics, POOLgroup was also commissioned to take care of all evening events and daily shows on the main stage.

Job

The day before the official opening of the fair, the company impressed with three individual, continuously movable rings in cooperation with the agency Jack Morton. An outer diameter of 8 meters and LED media display showcased a model of the MAN TGX Performance Line Edition.

Result

The concept for the following days of the fair fascinated with installed LED strips, lasers and the display of media surfaces. All in all the modern concept ensured a successful presentation of the MAN world innovations.

Your consultants for
Corporate Events & Trade Shows

Kai
Albracht

Manager Corporate Events

+49 2572920114
kai.albracht@pool.de

Ramona
Stegemann

Manager Trade Shows

+49 2572920201
ramona.stegemann@pool.de