Four stops around the world in five days - Munich, New York, San Francisco and Beijing - the new vision vehicle “iNext” from BMW was presented in a unique way on an airplane!
Silver in „Special Events: Product Awareness“, Bronze in „Special Events: Award Ceremony“, honored in „Public Relations: Product Launch“,
Winner in the category "Live Event"
"Events and Entertainment Project of the Year"
The BMW Group’s creative concept became reality thanks to POOL: The new iNext vision vehicle from BMW was presented in a 777F cargo aircraft and so the product presentation traveled around the world.
A product presentation on an airplane? Of course, this is anything but easy: The concept had to be airworthy and at the same time ready for a show, and there were always strict airfreight regulations to be respected. A product presentation that goes around the world naturally requires extensive personnel and material logistics.
Every presentation at the 4 stops had to be assembled and disassembled, and that under very tight times due to flight schedules, airport slots, etc.
LED floor, several projections as well as an LED ceiling and frames created an impressive experience. The whole thing had to be built and designed taking into account the special dimensions of an aircraft, a special challenge that was mastered excellently.
The implementation of the shows was carried out by two different teams: The “Team Independence” was responsible for Munich and San Francisco, the “Team Freedom” for New York and Beijing. There was one show crew and one assembly and dismantling crew per team.
The planning phase was very labor-intensive – two weeks before departure, the preliminary set-up, including the programming, was completed.
A challenging project, but it was definitely worth it: “Something like this won’t happen soon again. It was certainly unique!”
We thank the fair trade constructor Zeeh Design for the great cooperation, which was extremely successful and flawless.
The uniqueness of this project will remain in the minds of the participants, the customer and the employees of POOLgroup for a long time.