Miele is known worldwide for groundbreaking innovation, precise engineering, and the highest quality standards. POOLgroup has supported the high-end manufacturer for several years with trade fair stands, corporate events, and anniversary celebrations – with staging that brings product and brand to life.

For Miele, each presentation is more than just a new product launch – it should be an experience that conveys quality, design, and sustainability. The POOLcrew contributes their technical skills, creative staging, and absolute dependability to this aim. A stable team and the proximity to the company’s headquarters in Gütersloh means efficient decision making and mutual trust.

No matter if they are building trade fair stands or organizing retail or corporate events, the crew leverages our entire range of services – from lighting, audio, rigging & stage automation, media technology and IT to stage and trade stand construction, content creation and event design – plus planning, logistics, and sustainability. Thanks to in-house trial builds and close collaboration with the specialist departments, they create solutions that are technically sound and creatively strong.

• IFA Berlin: Large-scale trade fair stand with show stages hosting parallel presentations; Focus in 2022 on sustainability, including interactive “Sustainability Alley”.
• EuroCucina Milan: Stylish brand staging featuring an LED tunnel and projection mapping.
• GEN7000 Launch: A roadshow spanning several months with creative content experiences for specialist retailers and employees.
• Miele store Amsterdam: Experience center with digital customer journey and intelligent lighting control.
• Küchenmeile promotion and further corporate events in Gütersloh: Regular specialist events at corporate headquarters with comprehensive technical planning, advice, and implementation.
• 125 Years of Miele (2024): Technical and logistical support for major event at corporate headquarters.

From leading international trade fairs to exclusive corporate occasions, our collaboration shows that Miele and POOLgroup share the same standards of quality, responsibility and sustainability. Every project demonstrates how technical skills and a close partnership ensure Miele’s brand values are communicated effectively to customers, employees, and the trade audience.