Expect. More. Your Event. Your choice.
Sustainable impact, complete implementation: POOLgroup is your partner for unique occasions. We plan and produce a range of events in three main areas: Corporate Events, Tours & Entertainment, and Politics, Unions, & Conferences. Live and hybrid. Lasting hours or days. In almost any country in the world.
Appoint POOLgroup as the full-service provider for your event. We have the know-how, size, and network to support you at every stage of your event’s production pipeline. Or use the POOLcrew as a sounding board to help with individual event modules.
You decide the scale. Again and again.
Get what you want. take what you need.
You decide how much POOLgroup you need: We’ll create what you want to create. As well as complete, 360-degree implementation, we also offer modular event services. That’s your 360-degree choice.
Real goosebump-making moments, a lasting brand impact or promoting international dialog: You know the destination – we know the way there. We turn your idea into a concept. We highlight the keynote themes. We lay the groundwork for a successful outcome. From the very beginning.
A clear participant framework, a clear budget framework, a clear technical framework: You need reliability when planning your event – we keep within agreed frameworks. We handle feasibility studies and tenders. We co-ordinate trades. We ensure your event is viable. From the very beginning.
The 200 people in the POOLcrew, the most extensive range of technical resources in Europe, a worldwide partner network: If you need technical solutions from a single source, the POOLgroup is the logical choice. We look after technology and tools. We build, rebuild and dismantle. We produce your event. From the very beginning.
Full Service. From Vision to Reality.
Questions and Answers
Concept
From the abstract to the tangible.
For you, what does “a vision from a single source” mean?
We’ll bring your ideas and vision to life. Our approach covers creativity as well as technical feasibility and specialist planning – with just one aim: To transform your vision into a memorable experience.
What formats work best with your conceptual approach?
Anything that needs to make an impact – corporate occasions, trade fair stands, AGMs, political events or live streams. Any event that unites brand, content, and people.
What sets your approach apart from conventional event agencies?
We not only think in storyboards, but also in practicalities. Our technical planning and implementation services are closely integrated in our approach – so our solutions are feasible, scalable, and measurable.
How do you integrate sustainability into the concept phase?
From the very first draft, we consider resources, logistics, and energy consumption. For us, sustainability is not a 'nice extra’, it’s integral to every idea – from material selection to the carbon footprint.
Do you develop white label solutions for agencies and third parties?
Yes. We are a dependable partner, no matter if you want us to act as the lead or in the background. Our modular development services can be ordered individually and adapted to any type of collaboration.
Planning
Clarity creates certainty in planning.
What does “360 event planning” mean to you?
We manage the entire project – including specialist planning, scheduling, budgeting, approvals and technical implementation. Using our own experts in every trade.
As a full-service company, how do you differ from a traditional planning office?
We don’t just plan, we implement. Our strength lies in combining technical, creative, and logistical planning in a consistent approach – for stress-free processes and measurable results.
How flexible are you around part-projects or short-term changes?
Our processes are structured so we can deliver both full-service and individual services precisely – always agile, always reliable.
Do you also offer advice on issues such as sustainability, health and safety, or licenses and approvals?
Yes. We help with many aspects of planning – from developing a sustainability strategy and implementing health and safety at work to coordinating with the authorities. Our advice goes above and beyond.
What does partnership project support mean for you?
We see ourselves as an extension of our customers. Our commitment: always accessible, pragmatic, and forward-thinking. And always on an equal footing.
Organization
When plans become experiences.
What exactly do your event production services include?
Everything. From technical management to stage construction, media technology, logistics, content creation and live direction – all with our POOLcrew and (almost) completely in-house.
What does full service mean in practice?
You give us the brief – we’ll take care of the rest. Our 360° model covers every project phase and delivers consistent quality from the initial meeting to the final debrief.
What are the benefits of your in-house services?
You save time, avoid needless friction, and exercise maximum control. Swift decision making, highly coordinated teams, and our own resources – that’s our 360° power.
Can you also act as the general contractor?
Yes. On request, we can manage your entire event project – with clear responsibilities, transparent communication, and guaranteed quality assurance.
How do you deal with multiple suppliers on a single project?
As an experienced project partner, we coordinate seamlessly with all stakeholders to streamline collaboration, optimize processes, and ensure operations run smoothly.
Can I contract you for individual services?
Of course. Our services are modular so you decide what you need – set construction, lighting, audio, video, and media technology, streaming or crew – and we will deliver.
What in particular sets you apart when organizing projects?
Our love of detail. Our technical expertise. And our crew. We don’t take center stage – we make sure you do.
When organizing projects, what is your approach to sustainability?
We use technology that conserves resources, optimize transport routes, have EMAS certification, and offer environmentally friendly solutions – from LED spotlights to event logistics.
Do you also work outside Germany?
Yes. We operate worldwide and have produced events in over 30 countries – from roadshows to major political meetings.
What happens after the event?
Together, we analyze the results, identify what we have learned, and document processes – all to make future events even better. That’s also part of our 360° service.
We’re here to support you.
Every event starts with an idea – and gains strength when the right building blocks come together. Whether in full service or with selected modules, we support you where you need us and accompany you on the path to an event that creates impact.
We look forward to working on your project.
Jochen Dirks
Director Sales & Market Divisions
Silvia Mengels
New Business
