Expect. More. Experience.

BUILT FOR EUROPE. READY TO WORK.

Expect. More. Experience.

BUILT FOR EUROPE. READY TO PERFORM.

Anyone planning to deliver an event in Europe needs to understand and manage the framework conditions.
POOL brings together concept, planning and execution. Full service or modular. Across Germany and Europe.

WHEN EUROPE GETS COMPLEX.

Anyone planning to deliver an event in Europe needs to understand and manage the framework conditions.

Different countries. Different requirements. Multiple stakeholders.

Each market comes with its own regulations and its own processes. What seems straightforward in the idea phase can quickly become demanding in execution.

This is where POOL comes in.

Anyone looking for event management in Germany or an event production partner in Europe needs more than a provider that simply coordinates. What matters is a partner that takes on complexity and sets projects up to work.

As Europe’s leading full-service event provider, POOL brings together concept, planning and execution in a model that delivers. Full service when complexity needs to be handled end to end. Modular when selected services are required.

This is how projects are created, from corporate events to trade show appearances, that are not only well prepared for Europe but also work under real conditions.

PROVEN PROJECTS. ACROSS EUROPE.

CORPORATE EVENTS, TRADE SHOW PROJECTS AND BRAND PRESENTATIONS

These projects show how POOL supports international brands across Europe in planning and execution.

Samsung

Brand and Product Presentations in Europe

Delivery of event formats and product presentations for the European market.

POOL took over the technical planning, coordinated the execution and translated global requirements into a European project framework. The result was formats that matched the brand and performed reliably under on-site conditions.

 

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Automotive Clients

Product Launches and Corporate Events

Delivery of product presentations and corporate events for international automotive manufacturers.

POOL planned the technical disciplines, managed execution and ensured a project workflow that remained reliable even under tight timings and demanding conditions. This created formats that supported the product presentation and performed precisely on site.

 

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Trade Show Projects in Europe

Projects in Europe

End-to-end delivery of trade show appearances in Germany and across Europe.

POOL coordinated all involved disciplines, managed execution and ensured that space, processes and technical requirements worked together smoothly in the trade show environment. The result was project delivery that functioned on site and presented the brand and its messages reliably.

 

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Public Events

UEFA EURO 2024

Technical delivery as well as the development and support of safety concepts for central event formats with multiple event areas and high visitor volumes as part of UEFA EURO 2024.

In Stuttgart, POOL handled infrastructure planning and developed the safety concepts for central event areas together with the authorities. In Munich, POOL delivered the technical implementation of the public opening celebration featuring Ed Sheeran and also developed and supported the safety concepts there.

 

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Bridge to Impact .
Your Idea Starts Here

Your Event, your Choice

With THREESIXTY, POOL brings together concept, planning and execution. Full service when projects need to be managed from a single source. Modular when selected services are required. This creates exactly the scope of services your project needs in Europe. That is backed by operational depth: a permanently employed POOLcrew, high vertical integration, 360-degree efficiency and one of the largest equipment inventories in Europe.

Find out more about our full & modular services

FULL SERVICE. FOR EVENTS ACROSS EUROPE.

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Successful events in Europe do not result from isolated services. They succeed when concept, planning and execution work together seamlessly.

We develop event formats for the European market and translate requirements into concepts that hold up in execution. This includes concept development, format development, event design, and the evaluation of feasibility, location requirements and operational conditions. Destination management in Germany and across Europe is also part of this service area, from selecting suitable locations to integrating local conditions into a reliable overall concept.

sequence dramaturgy

Suspense arc · Transitions · Intros and outros · Cue lists · Buffers · Directing logic

Health and hygiene procedures

Visitor flows · Registration areas · Spacing and surfaces · Backstage rules · Cleaning plans · Implementation

 

Feasibility analyses

Viability · Workload · Risks · Permits · Time frames · Budgets

 

Digital event formats

Platform choice · Interaction · Content · Directing · Participant guidance

 

Hybrid event formats

On site + Online · Facilitating interaction · Timings and handovers · Camera and staging frameworks

 

Set and exhibition build

Spatial concepts · Function and design · Routing · Brand integration · Modularity · Setup and teardown frameworks

 

Developing technical and logistical ideas

Storage capacity · Material flow · Time slots · Crew frameworks · Venue requirements · Efficient workflows

 

Stage design and artist presentation

Show visuals · Sightlines · Cue sequencing · Artist movements · Spatial impact · Design · Content · Technical details

 

Stagedesign

Stage visuals · Lighting moods · Movement blocking · Image composition · Timings

 

Budget planning

Cost statements · Budget parameters · Price and quotation comparisons · Prioritization · Negotiations · Cost control

Sustainable event planning

Material selection · Transportation · Energy requirements · Waste management · Process efficiency · Documentation · Certifications

Technical solutions for emission reduction

Power provision · Hybrid or independent systems · Efficient technology · Minimized pathways · Monitoring · Measuring

 

Safety solutions

Risk analysis · Crowd management · Emergency routes · Security frameworks · Backstage zones · Responsibilities

 

Communication in the space

Sightlines · Clarity of speech · Navigation signage · Content placement · Orientation · Information points · Design · Impact

Approaches to delegate management and accreditation systems

Registration frameworks · Data flows · Check-in processes · Access zones · Badging · Roles/Rights · IT and server solutions

POOL Icon

We create the basis for reliable project delivery across Germany and Europe. This includes event planning, technical planning, the coordination of all relevant disciplines, and compliance with European standards and safety requirements. Budget control and tendering are also part of this service area, with feasibility and execution in mind from the outset

Set, stage, and exhibition build (planning)

Implementation plans · Dimensions · Materials · Design · Interfaces · Assembly sequences · Approvals

 

Specialist planning for media technology

Signal routing · Playback and directing setup · Displays and LEDs · Latencies · Formats/Codecs · Recordings/Stream feeds

 

Specialist lighting design and engineering

Planning spotlights · Positioning · DMX and grid planning · Power loads · Control · Plots and patching

 

Project management

Milestones · Resources · Prioritization · Regular check-ins · Decision paths · Service provider contact and management · Protocols · Budget planning

 

Managing technical interfaces

Responsibilities · Transfer points · Signal standards · Compatibility · Protocols

 

IT hardware and software solutions

System architecture and design · Hardware stacks · Software setup · User rights and permissions · Integration · Tests · Planning and integration

 

Managing service providers

Partner coordination · Scope of service · Quality assurance · Time slots · Sign-offs · Handovers · Price negotiations

 

CAD planning

2D/3D plans · Layouts · Detail levels · Collision detection · Plan versions · Coordination principles

 

Computer-aided event planning

Room specifications · Rigging and load plans · Construction and assembly plans · Connection plans · Material lists · Plan packages

 

Infrastructure planning

Power, water, gas · Distribution · Signal paths · Routing · Backstage and FOH setup · General trades

 

Network engineering

Network design · WLAN and WiFi · Redundancies · Bandwidth · Cybersecurity · Monitoring

 

Specialist audio planning and engineering

PA design · Monitors · Microphones · RF frequencies · System tuning

 

Structural engineering

Load assumptions · Structural calculations · Sign-offs · Builds · Special builds · Documentation requirements

 

Specialist rigging

Point plans · Load distribution · Hoist and motor plans · Truss layouts · Safety factors · Measurement protocols

 

Schedule planning

Timings · Build/Show/Teardown · Crew calls · Buffers · Critical paths · Handovers

 

Emission reduction management system

Action plan · Monitoring · Documentation · Continuous improvement · Responsibilities · Verification framework

 

EMAS certification as the basis of our work

Environmental goals · Key metrics · Audits · Action programs · Transparency · Continuous improvement

 

In-house test builds and rehearsals

Test builds · Run throughs · Cue checks · Interface checks · Optimization · Risk reduction

 

Conference and interpreting technology

Audio distribution · Interpreter booths · Receivers and headsets · Channels · Control-room integration · Redundancy

 

 

Logistics (transport, material flow, warehousing)

Tour and transport plans · Loading windows · Material flow · Packing lists · Warehouse processes · Tracking

 

Attendee management and planning accreditation systems

Registration framework · Data structure · Roles and permissions · Access rights · Hardware (scanners/printers/badges) · Process flow

 

Budget control

Budget tracking · Forecasting · Cost centers · Supplementary orders · Approvals · Transparency

 

 

POOL Icon

We bring projects together operationally and deliver them with technical depth across Germany and Europe. This includes event production, event technology, event logistics, participant management, and the coordination of all relevant service providers. This is how the event concept is translated into precise execution, reliably planned, carefully managed and delivered on site.

Implementing stage design, stage construction

Stage construction · Show visuals · Integrating lighting and video · Content placement · Rehearsals and cues · Operation

 

Media technology (video)

Direction · Playback · Signal routing · Displays and LEDs · Recordings · Live operation

 

Technical direction

Managing trades · Interfaces · Quality · Safety requirements · Decision making

 

Workflow management

On-site coordination · Timekeeping · Handovers · Prioritization · Communication

 

Installing and implementing network technology

Switches · Cabling · Configuration · Redundancy · Security · Monitoring

 

Structural engineering

Execution to specifications · Sign-offs · Documentation · Safety checks · Load limits · Compliance

 

Rigging

Motors and trusses · Load measurement · Safety checks · Operation · Protocols · Sign-offs

 

Lighting technology

Setup · Patching · Equipment · Programming · Cueing · Operation

 

Integrating IT solutions

System integration · User setups · Network connectivity · Testing · Monitoring · Operational stability · Software solutions

 

Infrastructure build

Power · Distribution · Cable routes · Signal patching · Data cabling · Commissioning · Sign-offs

 

Technical measures for emission reduction

Efficient power frameworks · Short cable and transport routes · Optimized runtimes · Load management · Monitoring · Reporting

 

Audio technology

Setup · Equipment · System tuning · Soundchecks · Mixing · Monitoring

 

Implementing the specialist plan

Build to plan · Sign-offs · Fine tuning · Operation · Coordination · Documentation

 

Stage construction

Construction · Branding · Surface finishes · Safety

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THE ZONE

PREPARE. TEST. PERFORM.

The Zone is POOL’s own production site for pre-production, rehearsals, reality checks and hybrid formats. Projects can be prepared efficiently here, technical configurations can be tested in advance, and workflows can be run through under real conditions.

For international productions in Europe, this means more control before the live phase, less friction at the venue, and preparation that makes logistical and economic sense.

 

The Zone

LET’S TALK ABOUT YOUR EVENT IN EUROPE.

The first conversation creates orientation for your project. We review requirements, structure the framework conditions and show how your project can be set up to work reliably across Germany and Europe.

You receive a well-founded assessment of concept, planning and execution, aligned with your format, your market and your on-site requirements.

Jochen Dirks

Jochen Dirks

Director Sales & Market Divisions

+49 (0)176 179 201 51 jochen.dirks@pool.de
Kai Albracht

Kai Albracht

Manager Corporate Events & Trade Shows

+49 (0)176 179 201 34 kai.albracht@pool.de

Let’s shape your next event.

Share your ideas, requirements or first project documents with us.
We will review your request and talk with you about the right way
to bring your event to life.

Upload files Briefings, moodboards, floorplans etc

We usually get back to you shortly.

QUESTIONS. ANSWERED. FOR EVENTS ACROSS EUROPE.

Does POOL provide event management in Germany and Europe?

Yes. POOL supports international projects across Germany and Europe in concept, planning and execution. This includes corporate events, conferences, product presentations and trade show projects. Projects can be delivered as full service or complemented with selected individual services.

Is POOL the right partner if we are looking for an event agency in Germany, an event agency in Europe or a European event agency?

POOL combines event management and event production in a scalable model. That means full service for complex projects or modular services for clearly defined tasks. For international brands, this creates a setup that works reliably across Europe.

Does POOL support corporate events in Germany and Europe?

Yes. POOL delivers corporate events across Germany and Europe for international brands and companies. This includes concept development, technical planning, production management and on-site execution.

Does POOL also handle conferences and event planning in Europe?

Yes. POOL supports conferences and business events from planning through to delivery. This includes technical planning, schedule planning, safety requirements, tendering and the coordination of all relevant disciplines.

Does POOL provide services as a destination management company in Germany?

Yes. POOL also supports international clients in destination management across Germany and Europe. This includes selecting suitable locations, integrating local framework conditions and developing reliable concepts for the respective location.

Does POOL support projects as a DMC in Germany, Berlin or Munich?

POOL supports projects across Germany and Europe with local market knowledge and operational experience. This includes key event and trade show locations such as Berlin and Munich.

Does POOL also support exhibition projects and exhibition stand design in Germany?

Yes. POOL delivers trade show projects for international brands across Germany and Europe. This includes concept development, planning, technical execution and the coordination of all involved disciplines in the trade show environment.

Is POOL also relevant for companies looking for an exhibition stand builder in Germany or an exhibition stand contractor in Germany?

Yes. POOL supports trade show projects with conceptual, technical and operational depth. This results in project delivery where space, processes and technical requirements work together smoothly.

Does POOL also support projects for companies looking for exhibition stand builders in Europe, exhibition stand companies in Europe or exhibition stand design in Europe?

Yes. POOL delivers trade show projects across Germany and Europe as full service or modular. This allows individual services to be added selectively or complete project delivery to be managed from a single source.

Why is POOL a strong event production partner in Europe?

POOL brings together concept, planning and execution. In addition, there is a permanently employed POOLcrew, high vertical integration, 360-degree efficiency and one of the largest equipment inventories in Europe. This operational depth makes POOL particularly reliable for international projects across Europe.

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