1. Introduction
The following information is intended to provide you, as the “data subject,” with an overview of how we process your personal data and your rights under data protection laws. It is generally possible to use our website without entering personal data. However, if you wish to use special services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.
The processing of personal data, such as your name, address, or email address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to POOLgroup GmbH. With these data protection policies, we would like to inform you about the scope and purpose of the personal data we collect, use, and process.
As the controller, we have implemented numerous technical and organizational measures to ensure the most complete protection of the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, for example by telephone or mail.
You can also take simple and easy-to-implement measures to protect yourself against unauthorized access to your data by third parties. We would therefore like to take this opportunity to provide you with some tips on how to handle your data securely:
Passwords should consist of at least 12 characters and be chosen in such a way that they cannot be easily guessed. Therefore, they should not contain common words from everyday life, your own name or the names of relatives, but should include upper and lower case letters, numbers, and special characters.
2. Responsible
The responsible party within the meaning of the GDPR is:
POOLgroup GmbH
Südring 26, 48282 Emsdetten,
Phone: +49 2572-9200
Fax: +49 2572-920100
Email: info@pool.de
Representatives of the responsible party: Carl Cordier Jürgen Schürmann
3. Data protection officer
You can contact the data protection officer as follows:
Jannik Wallbaum
Phone: 05221 8729209
Fax: 05221 8729240
Email: datenschutz-team@audatis.de
You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.
4. Definitions
The data protection policies are based on the terminology used by the European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our data protection policies are intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
We use the following terms in this data protection policy, among others:
Personal data is any information relating to an identified or identifiable natural person. A natural person is considered identifiable if they can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.
A data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).
Processing is any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, customize or alteration, retrieval, consultation, use, disclosure by transmission, distribution or other forms of provision, alignment or combination, restriction, erasure or destruction.
Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.
Profiling is any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
Recipients are natural or legal persons, public authorities, agencies, or other bodies to whom personal data are disclosed, whether they are third parties or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be considered recipients.
A third party is a natural or legal person, public authority, agency or other body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
Consent is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
5. Legal basis for processing
Art. 6 (1) lit. a) GDPR (icw § 25 (1) Telecommunications Digital Services Data Protection Act (TDDDG) (formerly TTDSG)) serves our company as the legal basis for processing operations where we obtain consent for a specific processing purpose.
If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 (1) lit. b) GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services.
If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 (1) lit. c) GDPR.
In rare cases, the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result their name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 (1) lit. d) GDPR.
Finally, processing operations could be based on Art. 6 (1) lit. f) GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the protection of a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not overweigh. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European law. In this respect, the legislature took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47, Sentence 2 GDPR).
Our offer is inherently aimed at adults. Persons under 16 years of age may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and adolescents, do not collect it and do not pass it on to third parties.
6. Transfer of data to third parties
Your personal data will not be conveyed to third parties for purposes other than those listed below.
We will only share/convey your personal data with third parties if:
In the context of the processing operations described in this privacy statement, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly mentioned this in the privacy policy for the service providers concerned. In order to protect your data in all other cases, we have concluded commissioned processing agreements based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Article 49 (1) a) of the GDPR may serve as the legal basis for the transfer to third countries. This sometimes does not apply in the case of a data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Article 45 of the GDPR.
7. Technology
7.1 SSL/TLS-encryption
This site uses SSL or TLS encryption to guarantee the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact enquiries that you send to us as the operator. You can recognize an encrypted connection by the fact that the address bar of the browser contains a “https://” instead of a “http://” and by the lock symbol in your browser bar.
We use this technology to protect your transmitted data.
7.2 Data collection when visiting the website
If you only use our website for informational purposes, if you do not register or otherwise provide us with information or do not give your consent to processing that requires consent, we only collect data that is technically necessary for the provision of the service. This is regularly data that your browser transmits to our server (in so-called “server log files”). Our website collects a series of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server log files. The following can be recorded:
When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required to
Therefore, the data and information collected will be used by us for statistical purposes only and for the purpose of increasing the data protection and data security of our enterprise to ensure an optimal level of protection for the personal data we process. The data of the server log files is stored separately from any personal data provided by a data subject.
The legal basis for data processing is Art. 6 (1) lit. f) GDPR. Our legitimate interest follows from the purposes for data collection listed above.
7.3 Hosting by Hetzner
We host our website at Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (Hetzner).
When you are visiting our website your personal data (e.g. IP addresses in log files) are processed on the servers of Hetzner.
The use of Hetzner is based on Art. 6 (1) lit. f) GDPR. Our legitimate interest is the high-performance provision of our website.
We have concluded a corresponding agreement with Hetzner on the basis of GDPR for commissioned processing. This is a contract required by data protection law, which ensures that Hetzner only processes the personal data of our website visitors according to our instructions and in compliance with the GDPR.
Additional information and Hetzner`s privacy policy can be found at https://www.hetzner.com/de/legal/privacy-policy/
8. Cookies
[Platzhalter für Consentbanner]
8.1 General information about cookies
We use cookies on our website. Cookies are small files that are automatically created by your browser and stored on your IT system (laptop, tablet, smartphone or similar) when you visit our website.
Information generated from the specific device used is stored in cookies. This does not mean, however, that we will gain immediate knowledge of your identity.
The use of cookies helps us make it more convenient for you to use our website. For example, we use session cookies to detect whether you have already visited individual pages on our website. These are erased automatically when you leave our website.
In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specific period of time. If you visit our site again to use our services, it is automatically recognized that you have already been with us and which entries and settings you have made so that you do not have to enter them again.
We also use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimization. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.
8.2 Legal basis for the use of cookies
The data processed by the cookies, which is necessary for the proper functioning of the website, is therefore necessary to safeguard our legitimate interests and those of third parties in accordance with Art. 6 (1) lit. f) f GDPR.
For all other cookies, you have given your consent in accordance with Art. 6 Para. 1 lit. a) GDPR via our opt-in cookie banner.
8.3 Tips for avoiding cookies in common browsers
You can delete cookies, allow only selected cookies or completely deactivate cookies at any time via the settings of the browser you are using. You can find more information on the support pages of the respective providers:
Chrome: https://support.google.com/chrome/answer/95647?tid=311178978.
Safari: https://support.apple.com/de-at/guide/safari/sfri11471/mac?tid=311178978.
Firefox: https://support.mozilla.org/de/kb/cookies-und-website-daten-in-firefox-loschen?tid=311178978.
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-l%C3%B6schen-63947406-40ac-c3b8-57b9-2a946a29ae09.
8.4 Cookiebot (Consent Management Tool)
We use the Consent Management Tool “Cookiebot” of Cybot A/S, Havnegade 39, 1058 Kopenhagen, Denmark. This service allows us to obtain and manage the consent of website useres for data processing.
Cookiebot collects data generated by end users who use our website. When an end user gives consent via the cookie consent tool, Cookiebot automatically logs the following data:
The key and consent status are also stored in the end-user’s browser in the cookie “CookieConsent” so that the website can automatically read and follow the end-user’s consent in all subsequent page requests and future end-user sessions for up to 12 months.
The key is used for proof of consent and for an option to check that the consent status stored in the end-user’s browser is unchanged from the original consent submitted to Cybot.
The functionality of the website is not guaranteed without the processing. The “CookieConsent” cookie set by Cookiebot is classified as necessary. There is no possibility for the user to object as long as there is a legal obligation to obtain the user’s consent to certain data processing operations (Art. 7 (1), 6 (1) lit. c) GDPR).
Cybot is a recipient of your personal data and acts as a processor for us.
Additional information on the service can be found at the following link:https://www.cookiebot.com/de/privacy-policy/.
9. Contents of our website
9.1 Contact support / Contact form
Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) lit. b) GDPR. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and the deletion does not conflict with any legal obligations to retain data.
10. Our activities in social networks
To allow us to communicate with you on social networks and inform you about our services, we run our own pages on these social networks. If you visit one of our social media pages, we and the provider of the social media network are joint controllers (Art. 26 GDPR) regarding the processing operations triggered thereby, which concern personal data.
We are not the original provider of these pages but only use them within the scope of the options offered to us by the respective providers We would therefore like to point out as a precautionary measure that your data may also be processed outside of the European Union or the European Economic Area. Use of these networks may therefore involve data protection risks for you since the protection of your rights may be difficult, e.g. your rights to information, erasure, objection, etc. Processing on social networks frequently takes place directly for advertising purposes or for the analysis of user behavior by network providers, and we have no control over this. If the provider creates user profiles, cookies are often used or user behavior may be assigned directly to your own member profile on the respective social network (if you are logged in).
The processing operations of personal data described are carried out in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests and the legitimate interests of the respective provider in order to communicate with you in a timely manner or to inform you about our services. If you have to grant your consent to the respective providers to process your data as a user, the legal basis for this processing is Art. 6 (1) lit. a) GDPR in conjunction with Art. 7 GDPR.
Since we have no access to these providers’ databases, we would like to point out that you would be best placed to exercise your rights (e.g. to information, rectification, erasure, etc.) directly with the respective provider. More information on the processing of your data on social networks and your options for exercising your right to object or your right of revocation (opt out) is listed below for each of the social network providers we use:
10.1 Facebook
(Joint) Data Controller for data processing in Europe:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Meta (Facebook) may, unless an objection is lodged, process content from adult users in the EU – e.g. photos, posts or comments – for the purpose of training its own AI models. The legal basis for this is a legitimate interest pursuant to Art. 6 (1) lit. f) GDPR. We as a company have no influence over this specific data processing by Meta. Users can object to this processing via an online form on Meta’s platforms.
Privacy Policy (Data Policy):
https://www.facebook.com/about/privacy
10.2 Instagram
(Joint) Controller for data processing in Germany:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Meta (Instagram) may, unless an objection is lodged, process content from adult users in the EU, e.g. photos, posts or comments, for the purpose of training its own AI models. The legal basis for this is a legitimate interest pursuant to Art. 6 (1) lit. f) GDPR. We as a company have no influence over this specific data processing by Meta. Users can object to this processing via an online form on Meta’s platforms.
Privacy Policy (Data Policy):
https://instagram.com/legal/privacy/
10.3 LinkedIn
(Joint) Data controller responsible for data processing in Europe:
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
Privacy Notice:
https://www.linkedin.com/legal/privacy-policy
10.4 X (Twitter)
(Joint) Data controller responsible for data processing in Europe:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Privacy Notice:
https://twitter.com/en/privacy
Information about your data:
https://twitter.com/settings/your_twitter_data
11. Web analytics
11.1 LinkedIn Pixel (Insight Tag)
This website uses LinkedIn Insights from LinkedIn Corporation, 1000 W Maude Ave Sunnyvale, CA 94085, USA (LinkedIn).
If you give your express consent, this can be used to track the behavior of users. If you click on one of our ads on LinkedIn, your referral and the actions on our website will be tracked. If you visit our website without an ad link, you may be shown further ads for our products on LinkedIn. The procedure is used to evaluate the effectiveness of the advertisements for statistical and market research purposes and can help to optimize future advertising measures. The LinkedIn pixel provides us with additional information about those interested in our products, including job titles, employers or the industry in which they work.
When you visit the website, the LinkedIn pixel may also process the following data:
Direct identifiers are automatically removed from the data stock by LinkedIn within seven days, and the data is deleted after 180 days. The storage duration of the cookie can be found in our consent solution. The data is stored and processed by LinkedIn, which makes it possible to link it to the respective user profile.
These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 para. 1 lit. a) GDPR.
LinkedIn is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision in accordance with Art. 45 GDPR, which means that personal data may be transferred without further guarantees or additional measures.
For more information on data protection, please visit: https://de.linkedin.com/legal/privacy-policy.
11.2 Meta Pixel (formerly Facebook Pixel)
This website uses the “meta pixel” of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Meta”). If explicit consent is given, this allows the behaviour of users to be tracked after they have seen or clicked on a Meta advertisement. This process is used to evaluate the effectiveness of the advertisements for statistical and market research purposes and can help to optimise future advertising measures.
When you visit the website, the following data may be processed by the meta pixel:
The data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to place adverts on and off Facebook. A cookie may also be stored on your computer for these purposes.
The collected data is stored by Meta for a period of 180 days and then deleted if the website is not visited again by the user.
These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) lit. a) GDPR.
Meta is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures.
11.3 Google Analytics 4 (GA4)
On our websites we use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. (“Google”).
In this context, pseudonymised usage profiles are created and cookies are used. The information generated by the cookie about your use of this website can be, among other things:
The pseudonymized data may be transferred by Google to a server in the USA and stored there.
The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and demand-oriented design of these internet pages.
This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.
Additional information on the service can be found at the following link: https://support.google.com/analytics/answer/12017362?hl=de.
11.4 Google Analytics 4 (GA4) – Additional information on Consent Mode, basic implementation
Under the Digital Markets Act, Google is obliged to obtain user consent before processing user data for personalized advertising. Google fulfils this requirement with the “Consent Mode”. Users are obliged to implement this and thus prove that they have obtained the consent of website visitors.
Google offers two implementation modes, the basic and the advanced implementation.
We use the basic implementation method of Google Consent Mode. Only if you give your consent to the use of Google Analytics (see above) will a connection to Google be established, a Google code executed and the processing described above carried out. If you refuse consent, Google will only receive information that consent has not been given. The Google code is not executed and no Google Analytics cookies are set.
11.5 Matomo
We have integrated the Matomo component of the provider InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand, on this website. Matomo is a software tool for web analysis, i.e. for elicitation, collection and evaluation of data on the behaviour of visitors to our websites. Among other things, data is collected about the website from which a data subject has accessed a website (so-called referrer), which sub-pages of the website have been accessed or how often and for how long a sub-page has been viewed. This is used to optimize the website and for cost-benefit analysis of internet advertising.
The software is operated on the controller’s server, the data protection-sensitive log files are stored exclusively on this server.
Matomo stores a cookie on your IT system. Setting the cookie enables us to analyze the use of our website. Each time one of the individual pages of this website is called up, the internet browser on your IT system is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical procedure, we obtain knowledge of personal data, such as the IP address of the person concerned, which we use, among other things, to trace the origin of visitors and clicks.
By using the cookie, personal information such as the access time, the location from which an access originated and the frequency of visits to our website are stored. Each time you visit our website, this personal data, including the IP address of the internet connection you are using, is transmitted to our server. This personal data is stored by us. We do not pass on this personal data to third parties.
These processing operations are only carried out when express consent is given in accordance with Art. 6 (1) lit. a) GDPR.
Additional information on the service can be found at the following link: https://matomo.org/privacy/.
12. Advertising
12.1 Google Ads with Conversion-Tracking
We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an Internet advertising service that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google Ads allows an advertiser to specify certain keywords in advance, by means of which an ad is displayed in Google’s search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the ads are distributed on topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.
The purpose of Google Ads is to promote our website by displaying interest-relevant advertisements ads on the websites of third-party companies and in the search engine results of the Google search engine and a display of third-party advertisements on our website.
If you access our website via a Google ad, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, for example the shopping cart of an online store system, have been called up on our website. Through the conversion cookie, both we and Google can track whether a user has reached our website via an AdWords ad, generated a turnover, i.e. completed or cancelled a purchase of goods.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via ads, i.e. to determine the success or failure of the respective Ads ad and to optimize our Ads ads for the future. Neither our company nor other advertisers of Google Ads receive information from Google by means of which you could be identified.
By means of the conversion cookie, personal information, for example the Internet pages visited by you, is stored. Each time you visit our website, personal data, including the IP address of the internet connection you use, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on these personal data collected via the technical procedure to third parties.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.
Additional information on the service can be found at the following link: https://www.google.de/intl/de/policies/privacy/.
12.2 LinkedIn Ads
We have integrated LinkedIn Ads on this website. The operator of this service is LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Through this integration, we advertise our company on the social network LinkedIn. To accomplish this, LinkedIn sets a cookie in your browser, which allows for interest-based advertising based on the pages you visit.
These processing operations are only carried out when express consent is given in accordance with Art. 6 (1) lit. a GDPR. Your data will be stored as long as it is required to achieve the purpose or you withdraw your consent.
Within the scope of processing via LinkedIn, data may be transferred to the USA and Singapore. The US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures. Furthermore the security of the transfer is regularly ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to ensure an adequate level of security, your consent will be obtained in accordance with Art. 49 (1) lit. a) GDPR.
Additional information on the service can be found at the following link: https://de.linkedin.com/legal/privacy-policy.
13. Plugins and other services
13.1 Google Tag Manager
On this website we use the Google Tag Manager service. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Through this tool, “website tags” (i.e. keywords, which are integrated into HTML elements) can be implemented and managed via an interface. Through the use of Google Tag Manager, we can automatically track which button, link or personalized image you have actively clicked on and can then record which content of our website is of particular interest to you.
The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have made a deactivation at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.
Additional information on the service can be found at the following link: https://www.google.com/intl/de/policies/privacy/.
13.2 YouTube (Videos)
We have integrated components of YouTube on this website. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and TV shows, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal. Each time you call up one of the individual pages of this website that is operated by us and on which a YouTube component (YouTube video) has been integrated, the Internet browser on your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. The services Google WebFonts, Google Video and Google Photo can also be downloaded from YouTube. More information about YouTube can be found at https://www.youtube.com/yt/about/de/. Within the scope of this technical procedure, YouTube and Google receive knowledge about which specific subpage of our website is visited by you.
If you are logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website you are visiting when you call up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.
YouTube and Google always receive information via the YouTube component that you have visited our website if you are logged into YouTube at the same time as calling up our website; this takes place regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent the transmission by logging out of your YouTube account before accessing our website.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) GDPR.
The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. There is hereby an adequacy decision pursuant to Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.
Additional information on the service can be found at the following link: https://www.google.de/intl/de/policies/privacy/.
14. Your rights as a data subject
14.1 Right to confirmation
You have the right to request confirmation from us as to whether personal data relating to you will be processed.
14.2 Right to information (Article 15 GDPR)
You have the right to obtain information about the personal data stored about you at any time, free of charge, as well as the right to access a copy of such data from us, in accordance with the statutory provisions.
14.3 Right to rectification (Article 16 GDPR)
You have the right to request the immediate rectification of incorrect personal data relating to yourself. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.
14.4 Erasure (Article 17 GDPR)
You have the right to demand that we erase the personal data relating to you be deleted without delay, provided that one of the reasons provided by law applies and if processing or further storage is not required.
14.5 Restriction to processing (Article 18 GDPR)
You have the right to request that we restrict the processing of your data if one of the legal requirements is met.
14.6 Data transferability (Article 20 GDPR)
You have the right obtain personal data relating to you that you provided us in a structured, commonly used and machine-readable format. You also have the right to transfer this data to another controller without hindrance by us, to whom the personal data was provided, provided that the processing is based on the consent pursuant to Art. 6 (1) lit. a) GDPR or Art. 9 (2) lit. a) GDPR or on a contract pursuant to Art. 6 (1) lit. b) GDPR, and the data are processed using automated procedures, unless processing is necessary to complete a task, is in the public interest or is carried out in the exercise of an official authority assigned to us.
Furthermore, when exercising your right to data transferability pursuant to Art. 20 (1) GDPR, you have the right to have personal data transferred directly from one controller to another, provided this is technically feasible and does not impede the rights and freedoms of other persons.
14.7 Objection (Article 21 GDPR)
You have the right to lodge an objection to the processing of personal data relating to you for reasons relating to your particular situation where this is done on the basis of Art. 6 (1) lit. e) (data processing in the public interest) or lit. f) (data processing on the basis of the weighing of legitimate interests) GDPR.
This also applies to profiling based on these provisions pursuant to Article 4 Number 4 GDPR.
Should you lodge an objection, we will no longer process your personal data unless we can demonstrate compelling and legitimate reasons for such processing that outweigh your interests, rights and freedoms, or where processing serves the assertion, exercise or defence of legal claims.
In individual cases, we process your personal data for direct marketing purposes. You have the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling where this is connected to this kind of direct marketing. Should you object to the processing of your data for direct marketing purposes, we will no longer process your personal data for this purpose.
In addition, you have the right to object to our processing of your personal data for scientific or historical research purposes or for statistical purposes pursuant to Article 89 (1) GDPR for reasons arising from your particular situation, unless such processing is necessary for the performance of a task in the public interest.
You are free to exercise your right to lodge an objection in relation to the use of information society services, Directive 2002/58/EC notwithstanding, by means of automated procedures using technical specifications.
14.8 Revocation of consent regarding data protection
You have the right to revoke any consent to the processing of personal data at any time with future effect.
14.9 Lodging a complaint with a supervisory authority
You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.
15. Routine storage, erasure and blocking of personal data
We process and store your personal data only for the period of time necessary to meet the storage purpose or as required by the legal provisions to which our company is subject. If the storage purpose no longer applies or if a required retention period expires, personal data will be routinely blocked or erased in accordance with the statutory provisions.
16. Duration of storage of personal data
The criterion for the duration of the retention of personal data is the respective legal retention period. Once this period expires, the data in question will be routinely erased, provided it is no longer required for the fulfilment or initiation of the contract.
17. Version and amendments to the Privacy Notice
This Privacy Policy is currently valid as of: October 2025.
Due to the further development of our Internet pages and offers or due to changed legal or official requirements, it may become necessary to change this Privacy Policy. You can access and print out the current data protection declaration at any time on the website under “[LINK]”.
This privacy statement has been prepared with the assistance of the privacy software: audatis MANAGER.