Expect. More. PLAN SUSTAINABILITY. PROVE IMPACT.
Sustainable events require more than just good intentions. They need a concept that brings together requirements, measures and evidence.
The POOLgroup develops sustainability and ESG concepts for events that can be robustly planned, realistically implemented and transparently documented. We identify where emissions arise. We highlight where resources can be conserved. And we translate sustainability targets into concrete measures for event planning, event technology, logistics, catering and execution.
For clients who don’t just want to communicate sustainability – but need to prove it.
FROM REQUIREMENTS. TO RELIABLE RESULTS.
Sustainability requirements are becoming more specific. Tenders call for robust measures. ESG and CSR requirements must be taken into account. Stakeholders expect transparent decision-making.
The POOLgroup provides a structured framework for this: through analysis, action planning, CO₂ assessment and documentation.
The result is not a generic sustainability pledge, but a concept tailored to the event itself – with realistic assumptions, clear actions and results that can be documented.
WHAT YOU GAIN. WHY IT MATTERS.
01
Security in tenders
Sustainability requirements are addressed in a structured manner and translated into a clear and coherent event concept.
02
Support with ESG- & CSR-requirements
Environmental, social and organisational sustainability objectives are translated into concrete measures.
03
Reducing emissions and resource use
Energy, water, mobility, transport, materials, waste and catering are examined systematically.
04
Transparent documentation
Assumptions, measures and potential savings are described in a transparent manner.
05
Greater credibility
Sustainability can be explained to customers, stakeholders, public authorities and the general public.
06
Competitive advantage through sustainability
A robust concept strengthens your position in tenders, communications and project development.
WHAT WE ASSESS.
Every event has its own specific requirements. That is why we examine the areas where sustainability has a tangible impact:
- Energy and power supply
We assess technical requirements, power supply, green electricity, efficient event technology, operating hours and potential savings. - Water consumption
We look at points of consumption, sanitary facilities, catering, cleaning and awareness-raising measures to reduce water consumption. - Mobility and event logistics
We analyse visitor routes, the transport of materials, local service providers, consolidated transport, public transport links and low-emission mobility solutions. - Resources and materials
We look at paper, plastic, packaging, badges, lanyards, printed materials, stand construction, signage and digital alternatives. - Waste and the circular economy
We develop measures for waste prevention, sorting, reusable systems, take-back schemes, reuse and proper disposal.
MORE THAN RESOURCES.
Sustainability is the result of many decisions working together. In addition to energy, resources and waste, we therefore also consider the areas that shape the running of the event, the guest experience and the subsequent documentation.
- Catering
We explore regional, seasonal and organic options, reusable packaging schemes, quantities tailored to demand, vegetarian or vegan options, and ways to reduce packaging. - Digital and hybrid events
We assess whether digital or hybrid events can reduce emissions and increase reach. In doing so, we also consider the additional technical requirements. - Existing Infrastructure and Event Technology
We assess whether existing venues, existing technology or alternative venues can reduce material usage, set-up time, logistics and costs. - Impact Measurement and Documentation
We define meaningful key performance indicators, document measures taken and establish a basis for evaluating and further developing results.
This analysis results in a catalogue of measures that brings together environmental impact, technical feasibility, budget, process and service provider structure.
BASED ON SYSTEMS. BUILT FOR EVENTS.
SUSTAINABILITY NEEDS SYSTEMS.
EVENTS NEED REALITY.
Sustainability only works if it fits in with event practices.
The POOLgroup combines environmental management, technical expertise and experience gained from thousands of events. As an EMAS-certified company, we operate on the basis of an established environmental management system. As a full-service provider, we also understand the realities of complex productions: technology, logistics, service providers, safety, budget and implementation.
This results in concepts that don’t just sound good – they stand the test of time in the event industry.
PROVEN PRACTICE.
MEASURABLE PROGRESS.
At POOLgroup, sustainability is not an afterthought. It is an integral part of how we work.
Since 2015, POOLgroup’s head office in Emsdetten has been EMAS-certified. The environmental management system provides structure, transparency and continuous improvement. It helps us to conserve resources, comply with legal requirements and document our measures in a traceable manner.
The way we put this into practice also demonstrates how sustainability takes concrete form in the events sector: through efficient technology, renewable energy, reduced transport volumes, sustainable mobility, digital processes and conscious material choices.
We bring this experience to bear when advising our clients.
YOUR REQUIREMENTS.
OUR STRUCTURE.
Sustainability concept for events
Analysis, action planning, assessment and documentation for sustainable events.
CO₂ assessment and potential savings
Identification of relevant emission areas and possible reductions.
- ESG and CSR consultancy for events
Translating sustainability requirements into concrete measures for event management, planning and implementation. - Action Planning and Supplier Management
Defining requirements, involving partners, preparing for implementation. - Impact Measurement and Documentation
Making measures transparent and evaluating results. - Sustainable Event Technology
Assessing energy-efficient technology, existing infrastructure and resource-saving alternatives.
FOR COMPLEX EVENTS. FOR CLEAR DECISIONS.
Our sustainability and ESG consultancy is ideal for events where sustainability needs to be considered at an early stage, planned in detail and documented in a transparent manner.
These include conferences, congresses, corporate events, annual general meetings, public sector events, political events, hybrid events, digital events, trade fairs and brand experiences.
Whether as a standalone sustainability concept, as advisory support during event planning, or as part of a comprehensive implementation by the POOLgroup: we develop the right structure for your project.
Every project matters. For today – and for tomorrow.
QUESTIONS AND ANSWERS
What is a sustainability plan for events?
A sustainability concept for events sets out how environmental, social and organisational sustainability objectives are integrated into event planning and delivery. Among other things, it covers energy, water, transport, resources, waste, catering, technology, service providers and documentation.
When should sustainability consultancy begin?
The earlier sustainability is taken into account in event planning, the greater the scope for action. In particular, the venue, technology, logistics, participant management, catering and the selection of service providers can be better managed in the early stages of a project.
Does the POOLgroup provide support with ESG and CSR requirements?
Yes. POOLgroup supports clients in translating ESG and CSR requirements into concrete measures for events. This includes analysis, action planning, documentation and the involvement of relevant service providers.
Can POOLgroup calculate the carbon footprint of events?
The POOLgroup can analyse relevant areas of emissions, produce forecasts and identify potential savings. These include, amongst others, electricity supply, mobility, transport, resources, waste and catering. The exact scope depends on the event and the available data.
Is this consultancy service suitable for public sector clients?
Yes. Public sector clients, ministries, institutions and organisations with obligations relating to tendering, evidence or reporting stand to benefit in particular from a structured sustainability framework with transparent documentation.
What role does event technology play in sustainable events?
Event technology affects energy consumption, transport volumes, set-up times and the use of resources. That is why the POOLgroup assesses technical solutions, existing infrastructure, efficient systems and sensible alternatives right from the event planning stage.
Can hybrid events be more sustainable?
Hybrid events can reduce travel costs, catering, waste and transport. At the same time, technical requirements often increase. That is why POOLgroup assesses whether a hybrid or digital event format is appropriate and can be implemented sustainably for the specific objective.
Is this offer just part of a larger production?
No. Sustainability and ESG consultancy can be used as a standalone service or as part of a comprehensive event planning and implementation package provided by the POOLgroup.
Let’s talk about sustainable events and a lasting impact.
What requirements must your event meet? What measures make sense? What results should be documented?
We’ll work with you to see how sustainability goals can be turned into a robust plan.
Request sustainability consultancy
We look forward to working on your project!
Jochen Dirks
Director Sales & Market Divisions
Karsten Schulz
Senior Project Manager & Sustainability
„I believe in and am fully committed to environmental management at POOLgroup. For me, sustainability is not an option, but an attitude – with the aim of conserving resources and fulfilling our responsibility to future generations.”
„Sustainability cannot be bought — real environmental protection comes from lived responsibility and transparent corporate governance, not from greenwashing. That’s why we at POOLgroup rely on EMAS — a standard that demands exactly this responsibility and transparency, credibly validates our sustainable actions, and paves the way toward a truly sustainable future.”
