For almost two decades, POOLgroup has been supporting MAN Truck & Bus SE at trade fairs, corporate events, and brand presentations. It all began with providing technical support for MAN’s 250th anniversary celebration, which then led to involvement in annual general meetings, summits in Oberhausen, Munich, and Krakow as well as numerous corporate events. Since 2009, particular emphasis has been placed on MAN’s presence at the IAA (International Motor Show) in Hanover, one of the most important industry gatherings worldwide.

MAN uses corporate events and trade fairs as a platform to showcase technological innovations and new vehicle models. The aim is to ensure the brand’s premium reputation is reflected in every detail from vehicle design and sustainability to driving performance.

MAN projects are usually large scale, involve complex technical requirements, and run to a tight schedule. The IAA stand in particular requires precisely coordinated technology, processes, and artistic direction as new vehicle presentations draw a large audience and international media attention.

The POOLcrew has participated in many projects for MAN Truck & Bus SE, assuming various roles as per the contract. When commissioned directly by MAN, they assume consultative and leadership functions such as project and event management, technical planning and event design as well as content creation.

When working under contract from leading agencies, however, they focus more on technical implementation. This means POOLgroup is responsible for the entire event infrastructure from audio, lighting, rigging & stage automation to media technology and set construction as well as IT, conference equipment, and interpreting technology.

In both scenarios, in-house trial builds and rehearsals mean workflows are rigorously tested and executed to the highest standard ensuring the MAN brand is flawlessly showcased at trade fairs and corporate events.

MAN’s trade fair stands and corporate events combine an attention to technical details with emotional staging. From visually rich media installations to custom stage formats, visitors experience the brand’s innovative power in a captivating presentation.

The long-standing collaboration proves that MAN considers POOLgroup a reliable partner for leading international trade fairs and corporate events. At the IAA, at summits, and at company anniversaries, the POOLcrew ensures that innovations are brought to life, and the MAN brand makes a significant impact.