HERE technologies is one of the world’s leading digital mapping and geodata solution providers. Since 2016, POOLgroup has been contracted by Jack Morton Worldwide GmbH to build stands for the company at major international trade fairs. The initial project was the Consumer Electronics Show (CES) in Las Vegas which was then followed by trade fairs such as the International Motor Shows (IAA) in Frankfurt and Munich as well as various installations, conferences, and digital events.

The presentations were designed to make HERE’s advanced products and services engaging, easy to understand, and visually appealing – aiming to consistently position the brand as an innovative, reliable market leader.

The challenge was to present complex geodata content in a way that was clear and accessible. At CES, this meant creating a presence that stood apart from global brands such as Google or Intel with a stand that blended technical precision with visual clarity.

The POOLcrew were involved in HERE’s trade fair strategy from the very beginning, offering comprehensive technical advice and detailed planning. Collaborating closely with Jack Morton, we developed outline and detailed concepts as well as bespoke event designs and content adaptations. Everything was thoroughly tested beforehand with trial builds and rehearsals in house.

The crew assumed full responsibility for all the technical infrastructure: Audio, lighting, and rigging systems, media technology and IT, video technology as well as conference equipment and interpreting solutions. In addition to delivering the highest technical standards, staging had to be sustainable and so process controls, logistics, and environmental management were also incorporated into the project.

HERE technologies’ trade fair stands were instantly recognizable thanks to their sleek lines, immersive technology, and a cohesive brand environment. Visitors engaged intuitively with HERE’s interactive digital world – an experience that resonated with both industry experts and the media.

Since the initial CES 2016 project, the collaboration with Jack Morton and HERE has continued to evolve. From international trade fairs to hybrid formats, POOLgroup has proven to be a reliable partner, turning complex content into technically flawless solutions and creating brand spaces with clarity and precision.