In celebration of 100,000 electric vehicles sold, the BMW headquarters in Munich, the four-cylinder, was transformed into batteries using light and video staging.
Gold in “Brand Design – Spatial Design”
Silver in “Outdoor”
Gold in “Branding”
POOLgroup took over the technical conception, the lighting design as well as the implementation of the production and thus ensured an impressive symbol of the technology change.
The result of the project was impressive, imposing pictures and one of the strongest social media campaigns for BMW worldwide.