Client
:
BMW Group
Light and Video Production together with Jung von Matt
In celebration of 100,000 electric vehicles sold, the BMW headquarters in Munich, the four-cylinder, was transformed into batteries using light and video staging.
Clio Awards 2018
Gold in “Brand Design – Spatial Design”
Cannes Lion 2018
Silver in “Outdoor”
D&AD Awards
Gold in “Branding”
Job
POOLgroup took over the technical conception, the lighting design as well as the implementation of the production and thus ensured an impressive symbol of the technology change.
The result of the project was impressive, imposing pictures and one of the strongest social media campaigns for BMW worldwide.
Result
Work
Expertises
