In celebration of 100,000 electric vehicles sold, the BMW headquarters in Munich, the four-cylinder, was transformed into batteries using light and video staging.

Clio Awards 2018

Gold in “Brand Design – Spatial Design”

Cannes Lion 2018

Silver in “Outdoor”

D&AD Awards

Gold in “Branding”

Job

POOLgroup took over the technical conception, the lighting design as well as the implementation of the production and thus ensured an impressive symbol of the technology change.

The result of the project was impressive, imposing pictures and one of the strongest social media campaigns for BMW worldwide.

Result

Your consultants for
Corporate Events & Trade Shows

Kai
Albracht

Manager Corporate Events

+49 2572920114
kai.albracht@pool.de

Ramona
Stegemann

Manager Trade Shows

+49 2572920201
ramona.stegemann@pool.de